What are a few of the ways smartphones have evolved the way we take in media? - read on to learn more.

In the last few years, with the rise of digital content, the way in which individuals consume media has evolved significantly. For several years, standard television was the primary source of family entertainment for the majority of people. However, after the advancement of internet streaming services, many audiences are averting from scheduled tv, specifically among younger individuals. Rather, worldwide media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for enabling people to enjoy the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the sector.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which people are getting their information is also shifting. People are progressively turning towards online news sources, rather than watching television, to learn about existing worldly affairs. However, concurrently, due to a constant flow of info, people are becoming overwhelmed website by huge quantities of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and much easier to navigate. These days it is common to find news channels that have mass followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing individuals with trusted and verified news sources, in a format they can readily identify with.

In the current digital age, smart phones have come to be one of the most commonplace instruments that people are using to view videos and access media. These days, many social media networks are offering endless feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms enable users to see a variety of personalised material and interact quickly, making these videos far more engaging and addictive than traditional content. Short form videos are also being used more frequently for news and academic purposes, not just for home entertainment. Consequently, this pattern is evolving the way people are proactively looking for and counting on to get info, in a faster, much shorter and more functional format.